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Administrative Behavior: A Study of Decision-Making Processes in Administrative Organizations

In this fourth edition of his ground-breaking work, Herbert A.Simon applies his pioneering theory of human choice and administrative decision-making to concrete organizational problems. To commemorate...
1768р.



Behavioral Theory of the Firm

Behavioral Theory of the Firm has become a classic work in organizational theory, and is one of the most significant contributions to improving the theory of the firm. This second edition includes new...
3019р.



The Change Masters: Innovation and Entrepreneurship in the American Corporation

Reprint edition.
2360р.



Corporate-Level Strategy: Creating Value in the Multibusiness Company

Based on extensive original research at numerous international companies, it provides superlative guidelines for successfully managing a multibusiness enterprise. Contains excellent insights into how ...
3512р.



The Functions of the Executive

Most of Barnard's career was spent in executive practice. A Mount Hermon and Harvard education, cut off short of the bachelor's degree, was followed by nearly forty years in the American Telephone & T...
2140р.



Accountant's Guide to the Internet

This updated and revised authoritative guide is essential to finding business resources and opportunities available in cyberspace. Written by a practicing СPA, this key reference arrives hilly moderni...
1451р.



The Living Company

Most companies do not survive the upheavals of change and competition over the long haul. But there are a few remarkable firms that have withstood the test of several centuries. What hidden lessons do...
1662р.



Managing Across Borders: The Transnational Solution

The first edition of Managing Across Borders was hailed as a landmark book, widely praised for its pioneering insights into the management of companies operating in an international environment. With ...
2448р.



Moments of Truth

Jan Carlzon, the dynamic president and CEO of Scandinavian Airlines (SAS), is considered one of today's most remarkable business leaders. His stunning turnaround success with SAS is a triumph on the s...
1125р.



Business Vocabulary in Use Intermediate

"Business Vocabulary in Use Intermediate", a new addition to the best selling "English Vocabulary in Use" titles, is suitable for intermediate and upper intermediate level learners of Business English...
1230р.



The Third Wave

"The Third Wave" offers a striking way out of today's despair... a bracing, optimistic look at our new potentials. "The Third Wave" makes startling sense of the violent changes now battering our world...
889р.



Strategy and Structure: Chapters in the History of the American Industrial Enterprise

It is impossible in a bare outline to do anything like justice to the subtlety (if also, sometimes, the prolixity) of the argument and to the wealth of telling instances with which it is illustrated. ...
1899р.



Business @ the Speed of Thought: Succeeding in the Digital Economy

His vision changed our world. But in this monumental work Bill Gates argues that the capabilities of computers, software, and networks are only beginning to be harnessedand that your company must star...
779р.



Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time

What do Coca-Cola, McDonald`s, IBM, Microsoft and Virgin have in common? Yes, they are all global giants striding confidently across the world, but what they are less recognized for are all those bran...
2574р.



Selling Cars. The Handbook of the Professional

This book can be read in 45 minutes, but don't let the size fool you. The information you will get from reading it will last a lifetime. No matter if you are a seasoned veteran or just getting started...
947р.



Friendly Persuasion: Dynamic Telephone Sales Training and Techniques for the 21st Century

Telephone selling is moving into the 21st Century, and Friendly Persuasion empowers you with the skills required to become exemplary at communicating and selling over the telephone. Friendly Persuasio...
1978р.



How I Learned to Sell a Lot of Cars

"A must read for anyone who sells cars - who has ever sold cars - or has ever tried to sell anything!" * * * "Join an Arizona man as he is accidentally dropped into the business of selling cars at age...
1274р.



How to Sell More in Less Time with No Rejection: Using Common Sense Telephone Techniques. Volume II

Even more ideas and proven tips to help you use the phone to close more sales, in less time, and never experience rejection again! Volume II of How to Sell More in Less Time With No Rejection, Using C...
3171р.



Japan, Inc.: An Introduction to Japanese Economics (The Comic Book)

This is the second volume in Ishinomori's epic description of the Japanese economic - political system in manga (comic) book form. Deals with the banking, industrial and computer industries. Includes ...
2253р.



Tradings Systems That Work: Building and Evaluating Effective Trading Systems

Today's computer trading programs can be a godsend to traders looking for an extra edge. They can also be filled with dangerous - and expensive - pitfalls for the uninitiated. Trading Systems That Wor...
3580р.



How to Become a Marketing Superstar: Unexpected Rules That Ring the Cash Register

With more than 600,000 books in print, nationally bestselling author Jeffrey Fox is back to "outfox the competition" - this time with counterintuitive advice on how to become a marketing genius. In hi...
1469р.



Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know

There's only one name in marketing: Phil Kotler. His latest may be his best - a summa that captures the best of his insights, as original today as when he first took pen in hand, forty years ago. Tom ...
2605р.



Rich Dad's Guide to Investing: What the Rich Invest in, That the Poor and the Middle Class Do Not!

We've all heard that complaint many times before. But finally, that long-standing monetary tradition has been shattered, as Kiyosaki explains how even the smallest investor can start benefiting from t...
647р.



Marketing Moves: A New Approach to Profits, Growth & Renewal

The Internet, globalization, and hypercompetition are dramatically reshaping markets and changing the way business is done. The problem, says internationally renowned marketer Philip Kotler and his co...
2961р.



The Automatic Millionaire: A Powerful One-Step Plan to Live and Finish Rich

What's the secret to becoming a millionaire? For years people have asked David Bach, the national bestselling author of "Smart Women Finish Rich", "Smart Couples Finish Rich", and "The Finish Rich Wor...
1760р.



Standing Room Only: Strategies for Marketing the Performing Arts

This text applies the full spectrum of marketing principles, such as segmentation, pricing and promotion, to non-profit arts organizations. Including case studies of dance and theatre organizations fr...
4188р.



Conflict Management: A Communication Skills Approach

Conflicts surround us daily; we see it between countries, cities, and even neighbors. Often over-looked, but equally important, is the conflict that arises between and among coworkers. This book has p...
5889р.



Netocracy: The New Power Elite and Life After Capitalism

The world will not live without logos, but neither will capitalism silently take over democracy. What comes next? Forget capitalism and the class struggle, we are witnessing the birth of a whole new w...
3196р.



The Price Advantage

The Price Advantage , written by three preeminent experts at McKinsey & Company, is the most pragmatic and insightful book on pricing available. Based on in-depth, firsthand experience with hundreds o...
4432р.



Profitable Growth Is Everyone's Business: 10 Tools You Can Use Monday Morning

The coauthor of the international bestseller "Execution" has created the how-to guide for solving today's toughest business challenge: creating profitable growth that is organic, differentiated, and s...
810р.



Million Dollar Habits: Proven Power Practices to Double and Triple Your Income

Motivational speaker Tracy believes that you are what you do, and that "95 percent of everything that you think, feel, do and achieve is the result of habit." In this guide to making more money by ado...
2162р.



The 18 Immutable Laws of Corporate Reputation: Creating, Protecting, and Repairing Your Most Valuable Asset

From Enron and WorldCom to the Catholic Church and Major League Baseball, reputation crises have never been more widespread. Now Ronald J.Alsop, a veteran Wall Street Journal authority on branding and...
2199р.



Mentored by a Millionaire: Master Strategies of Super Achievers

You've been taught by teachers, now you can be Mentored by a Millionaire! When it comes to succeeding, there's an infinite difference between being taught theories in school, and being mentored in spe...
2276р.



Only the Paranoid Survive: How to Exploit the Crisis Points That Challenge Every Company

Discusses corporate transformation and demonstrates how to foresee the changes ahead that can spell success or disaster.
574р.



Cashflow Quadrant: Rich Dad's Guide to Financial Freedom

What is the difference between and employee and a business owner? Why do some investors make money with little risk while most investors just break even? Why do most employees go from job to job while...
835р.



Sam Walton: Made In America

Meet a genuine American folk hero cut from the homespun cloth of America's heartland: Sam Walton, who parlayed a single dime store in a hardscrabble cotton town into Wal-Mart, the largest retailer in ...
1659р.



Rich Dad's Rich Kid, Smart Kid: Giving Your Children a Financial Headstart

Rich Dad's Rich Kid, Smart Kid is written for parents who value education, want to give their child a financial and academic head start in life, and are willing to take an active role to make it happe...
739р.



A Genie's Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius

Newly appointed CEO B.J.Bigdome struggles in his attempt to develop a strategy for effectively marketing his products. Without a background in marketing, Bigdome doesn't know who to turn to for reliab...
1319р.



What Clients Love: A Field Guide to Growing Your Business

Today's business tactics demand unique marketing plans that are practical and down-to-earth. Effective marketers know how to be clear, concise, and cut to the close. In What Clients Love , readers wil...
893р.



Brand Spirit: How Cause Related Marketing Builds Brands

Outlines what Cause Related Marketing (CRM) is, how it works, and how it can be used as an effective marketing tool for brands. Explains CRMs place in the context of branding as a whole, drawing on re...
3086р.



Big Brands Big Trouble: Lessons Learned the Hard Way

Big Brands, Big Trouble is a crisp indictment of marketing executives who ought to be shouldering more responsibility. It is packed with useful insights about how to manage innovation. Clayton Christe...
1323р.



Machiavelli, Marketing and Management

A fascinating, cutting-edge book that provides insight into the meaning and interpretation of Machiavelli and his works for management, marketing and political thought, and highlights their particular...
3742р.



IdeaWise: How to Transform Your Ideas into Tomorrow's Innovations

This book blows the lid off the so-called "idea gurus" by demystifying the creation of great new innovations. It offers readers a way to look at their company's existing products and services in order...
3435р.



The Power of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right

Renowned marketing expert and best-selling author Jack Trout has a message for managers who are struggling to keep up with today's ever-changing business climate: Keep It Simple. In this paperback edi...
1487р.



Marketing on a Budget

A direct working manual to maximize useful practical tips and hints. Explaining ways to save money on buying in marketing information or expertise, this text also demonstrates many of the skills that ...
2963р.



The Essential Brand Book: Over 100 Techniques to Increase Brand Value

This fully updated paperback edition of The Essential Brand Book is a companion resource for anyone involved in brand issues and contains over 100 business models and techniques for building brand val...
1439р.



Disruption: Overturning Conventions and Shaking Up the Marketplace

Disruption? It's nothing new. Just look at any of the breakthrough business ideas of the last thirty years - from Federal Express overnight delivery to Saturn's fixed sticker price - and you'll see a ...
3421р.



Commonsense Direct Marketing

For many years, Commonsense Direct Marketing has enjoyed an unrivalled reputation as 'the authoritative textbook', and latterly as 'a definitive mini institute'. The book was first published in 1982, ...
3394р.



How to Write Sales Letters That Sell: Learn the Secrets of Successful Direct Mail

The right piece of direct mail can produce excellent response rates and have an extraordinary effect on business. But why do some sale letters achieve spectacular results while others are instantly co...
2494р.



Marketing Insights and Outrages

This is a collection of Drayton Bird's articles and extracts from "Marketing" magazine. The pieces cover all areas of marketing from branding to customer loyalty. There is a particular emphasis on lea...
2422р.



The Two-Income Trap: Why Middle-Class Mothers and Fathers Are Going Broke

This groundbreaking expose brings to light the surprising financial consequences of mothers going to work, and the precarious position of today's middle class. More than two decades ago, the women's m...
2237р.



The Weekend Millionaire's Secrets to Investing in Real Estate: How to Become Wealthy in Your Spare Time

Millionaire real estate investor Mike Summey and nationally recognized negotiation expert Roger Dawson team up to offer a complete program for becoming a real estate magnate in your spare time. Unlike...
1454р.



The 48 Laws of Power

Amoral, cunning, ruthless, and instructive, this piercing work distills three thousand years of the history of power in to forty-eight well explicated laws. As attention - grabbing in its design as it...
1209р.



The Invisible Touch: The Four Keys to Modern Marketing

Service businesses sell something that cannot be seen or heard, experience - and to make that experience truly exceptional they must first understand people and how to satisfy them. In this indispensa...
1022р.



Motivation Management

Experienced managers have always known that what galvanizes John may leave Sally unmoved. But how do you decide which type of reward or incentive will produce the maximum effect in each case? This gro...
6182р.



Lean Thinking: Banish Waste and Create Wealth in Your Corporation, Revised and Updated

Expanded, updated, and more relevant than ever, this bestselling business classic by two internationally renowned management analysts describes a business system for the twenty-first century that supe...
1799р.



The New Market Wizards: Conversations with America's Top Traders

Some traders distinguish themselves from the herd. How do these spectacular winners whose success occurs across a spectrum of financial markets do it? What separates them from the others? What can the...
1596р.



The End of Management and the Rise of Organizational Democracy

There is a search in process for a new context and paradigm for the organization of the future - an organization that must be capable of producing high-quality, competitive products that satisfy custo...
2448р.



The Budget-Building Book for Nonprofits : A Step-by-Step Guide for Managers and Boards (Jossey-Bass Nonprofit & Public Management Series)

This nuts-and-bolts workbook guides nonprofit executives and boards through the budget cycle, offering practical instruction on completing each step of the process. This one-source budgeting tool kit ...
2867р.



Priceless: Turning Ordinary Products into Extraordinary Experiences

Whether their complaints are about customer-proof packaging, a never-ending voice mail loop, or a purchase that doesn't live up to its claims, customers are consistently disappointed in their interact...
2655р.



Your First Year in Network Marketing: Overcome Your Fears, Experience Success, and Achieve Your Dreams!

Network marketing is one of the fastest-growing career opportunities in the United States. Millions of people just like you have abandoned dead-end jobs for the chance to achieve the dream of growing ...
1597р.



How Customers Think: Essential Insights into the Mind of the Market

Despite the resources spent on market research, nearly 80 percent of new offerings fail. The pattern is predictable: Customers say they want something, companies create it, and once it's available, cu...
2833р.



Get Clients Now! A 28-Day Marketing Program for Professionals and Consultants

Get Clients Now! A 28-Day Marketing Program for Professionals and Consultants and we do mean now. Contained within the covers of this deceptively simple paperback book is a complete marketing and sale...
1746р.



Integrated Branding: Becoming Brand-Driven Through Companywide Action

For deeper, more loyal customer relationships and enhanced profit margins, companies must actually "live" the brands they sell. This approach is called "integrated branding" and it's not just a commun...
7265р.



The Age of Unreason

In this fascinating book, Charles Handy shows how dramatic changes are transforming business, education, and the nature of work. We can see them in astounding new developments in technology, in the sh...
1424р.



Beyond Certainty: The Changing Worlds of Organizations

Internationally acclaimed. Universally beloved. Charles Handy and his landmark books have changed the way we think about work. In this challenging and exhilarating collection of 35 recent essays, the ...
1228р.



Profit from the Core: Growth Strategy in an Era of Turbulence

Ninety percent of companies worldwide failed to achieve sustained, profitable growth over the past decade. While current business wisdom calls for "new rules" for strategy and organization, a breakthr...
2596р.



The Effective Strategist: Key Skills for All Managers

Strategy is an elusive concept, too often assumed to be the province of directors and too "difficult" for many managers. The skills required to think strategically are also difficult to define, and at...
2999р.



The Critical Path to Corporate Renewal

Offers guidelines to revitalizing the corporation. Analyzing six companies, the authors describe errors companies make in getting started. Their argument is that corporate renewal can only be successf...
2804р.



The Boundaryless Organization Field Guide: Practical Tools for Building the New Organization

This hands-on kit contains everything managers need to put the strategies presented in The Boundaryless Organization into actual practice. Based on the renowned WorkOut process initiated at General El...
9866р.



Telecom Audit: A Complete Cost-Reduction Strategy for Your Corporate Telecommunications Bills

Phone systems, service, data networks, and the Internet are critical pieces of any company's communications. And most IT professionals don't understand the effects of deregulation and parallel technol...
4069р.



Total Business Budgeting: A Step-by-Step Guide with Forms

"Total Business Budgeting" is aptly titled. Everyone concerned about budgeting and how to implement or improve the process should have this volume on hand. Rachlin's liberal use of helpful forms is pa...
6964р.



The Oil Factor: How Oil Controls the Economy and Your Financial Future

A storm is coming - an inflationary "perfect storm" whipped up by skyrocketing oil prices that will lay waste to millions of portfolios if investors don't prepare. Renowned financial analyst Stephen L...
2106р.



The Strategy of Conflict

"In eminently lucid and often charming language, Professor Schelling's work opens to rational analysis a crucial field of politics, the international politics of threat, or as the current term goes, o...
1085р.



Changing Minds: The Art and Science of Changing Our Own and Other People's Minds

Insights into One of the Greatest Mysteries of Human Behavior Minds are exceedingly hard to change. Ask any advertiser who has tried to convince consumers to switch brands, any CEO who has tried to ch...
1572р.

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